With Memorial Day Weekend approaching, many of us are making plans to spend time with family and friends at our beautiful San Diego beaches. But at the end of the day, barbeques, picnics and parties tend to create one thing: lots of trash.
For years, the influx of beachgoers had been synonymous with an increase in litter, as the existing trash cans at beaches tend to fill up very quickly. But I Love A Clean San Diego is leading the charge in reversing this trend with an innovative program called the Clean Beach Coalition.
The Clean Beach Coalition is a joint effort between non-profits, community groups and local government agencies to prevent litter and pollution from our San Diego beaches. We work closely with the City of San Diego’s Park and Recreation Department, Free PB, and several local businesses to bring this summertime program to our beaches. You may recognize this cardboard bin [see attached photo of bin]—we place 200 of them at the most popular city beaches over the summer holiday weekends to ensure that beachgoers will have access to trash and recycling receptacles.
How effective is this program? Last year, these bins collected more than 84,000 pounds of trash and recyclables that may have otherwise ended up as litter on our shoreline. And over the last 3 years, we’ve seen a significant decrease in the amount of trash collected from Mission Beach at our yearly July 5th cleanup, the Morning After Mess. At the 2012 event, our volunteers found nearly a 50% decrease in litter from just 2 years earlier!
In fact, we’re so excited about the impact of the Clean Beach Coalition that we’re going to kick off this program one holiday earlier in 2013. In addition to placing 100 bins at beaches on July 4 and 50 over Labor Day weekend, we’ll have another 50 trash and recycling bins out at your favorite beach hangouts over Memorial Day Weekend! Look for them at Mission Bay, Pacific Beach, Ocean Beach and Mission Beach.
We’d love to see this program in action, so we’re giving away 10 Rubio’s gift cards to the first 10 people to send us photos of our Clean Beach Coalition bins on the beaches! Snap a photo of the bin in use and email it to firstname.lastname@example.org.
Want to get involved? We’re looking for a handful of dedicated volunteers to help us assemble these temporary bins on Thursday, May 23. Contact Lexi at email@example.com or (619)-704-2778 to sign up.
Help us spread the word about preventing litter at the beach this summer. Need a catchphrase? Try this one: enjoy the scene, but keep it clean!